Common Marketing Mistakes I see again and again
There are a few common marketing mistakes I see companies do again and again. One of them is that companies try to Sell their products or services first to get a client. Instead of Getting a Client FIRST, to sell products and services to this client later.
You will get more leads advertising something low cost / low risk, for Free or almost Free, instead of advertising “Buy my product for 11,995 Usd”.
Let me give an example:
Lets say we want to sell Kitchen Remodel service. We will advertise “Complete Kitchen Remodel for just 11,995 Usd” on a radio or TV or any other media, like many companies do. How many people will react to this offer ? I think only a very limited number of very interested, ready to buy people will contact you.
But lets say we advertise something low cost / risk Free, but still of some Value to our target market. Like a Free report with 3 New Designs to Remodel Your Kitchen or 3 Kitchen Remodel Case studies, to get it go to our website, enter your name, phone and email address and download it. Or call us and we will send it to you.
This time many more people will react to this advertising, including those who just want to take a look at 3 New Designs or Kitchen Remodel Case studies. And the best part is that we get contact information of these people and we start a relationship with these people. More people on our potential clients list. So people who are interested to buy now will still buy now after looking at your 3 New Kitchen Remodel Designs or 3 Case studies. Those who are not yet ready to buy now gave you their contact information and permission to contact them ! And you can follow up them by phone call or email after that to sell Your services and products. You will also have their contact information for future communication !
So if you First try to sell to clients to get them on your clients list, You will get less people to your clients list this way.
Instead Get clients First. Get them to buy something cheap from you to start relationship. Or Get them to raise their hands offering something of Value for free or almost free, for them to contact you and get them on your list. This way you get Client first, before Selling expensive products and services to them. Follow up to get a deal and if they are not interested right now you have a follow up system in place to nurture your leads and convert them into customers once they are ready to buy. (start commucating to them regulary, send new designs, your company events invitation, case study videos, special deal offers, any other information to keep them interested)
You can communicate to them for years to come (you got their contact data and permission to send them information). Plus your company name is in front of more people regulary and often they can recommend your company to their friends.
BUSINESS MARKETING STRATEGY
PROVEN MARKETING CAMPAIGNS TO INCREASE YOUR SALES IN 3 WEEKS OR LESS, GUARANTEED. Here is how … Read more…
Sales Leads Generation
Any Business Starts with a Lead Generation.
Do you know that a lot of businesses fail despite their strong—and even expensive—marketing campaigns? There’s one good reason for that: they have not practiced lead generation.
Sales Leads generation is a process of gathering and managing the right leads. These are the people who express high interest in your products and services and later will become your regular customers, depending on your sales techniques.
There are many steps in sales leads generation that, depending on how you do it, can make or break your sales efforts:
Lead Capture
This is a process of bringing your customers into your business through your marketing efforts. If you’re doing online marketing, the first step is to generate the targeted keywords. These are phrases or words that will bring the right kind of people into your enterprise. For instance, if you’re selling “vintage apparel,” you may want to choose “vintage tees for sale” than simple “tees for sale” because those who use the former can display a much higher level of interest than those who opt for the latter.
Lead Qualification
You have to remember that not all leads will become your customers immediately. For example, those who are looking for vintage jeans may not be considered qualified leads simply because you’re selling tees in the first place. Your product doesn’t meet their needs.
The problem, though, is how you can determine which of the leads you have are considered qualified, can be compelled to buy from you through stronger marketing efforts, and become your paying customers.
The key is to come up with your own list of criteria and develop a system of empirically measuring each one of your leads. Based on the example above, you may consider men to be more interested than women when it comes to tees, so you may give a value of 5 to male leads and 2 for female leads. Then, you have to identify their age. Young ones may express more curiosity than the old ones, so the former have higher rating than the latter. You continue with the process until all your leads have their own total scores. Depending on the cut-off grade you have in mind, you can have your qualified leads.
To make it easier for you to manage them, develop a sales marketing funnel or a customer base. You can conveniently arrange your leads with the highly qualified ones on top priority and ready for distribution to your sales team.
Lead Nurturing
What will you do with the low-qualified sales leads? Don’t throw them away, as they can definitely still be of use to you later. Who knows, you may offer products and services that will meet their needs. What you need to do now is to nurture them to ensure that they don’t look for other companies to deal with.
The most basic step is to do drip marketing. This is where you send marketing materials directly to their e-mail address on interval. The information should be of value and doesn’t sound like promotional ads so as not to make them feel as if they are commodities.
BUSINESS MARKETING STRATEGY
PROVEN MARKETING CAMPAIGNS TO INCREASE YOUR SALES IN 3 WEEKS OR LESS, GUARANTEED. Here is how … Read more…
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I have to say before i met Roman my online business was crap! I had very few visitors to my website and next to zero income.But actually after just one meeting with Roman he was right down to business. Me and him had a long detailed conversation about what all of my current mistakes i was making for marketing my website and within that same day we started to make the changes manually one by one.
I consider myself pretty knowledgeable at internet marketing and i really did not think the changes we made would have much effect on my business.So after about 4 days or so i check my google analytics account and see that my web traffic has increased,At this time i just considered it just me being lucky so i thought nothing of it.So then after about 2 weeks i check again and traffic is still increasing and also i get a email from Roman telling me to check google because i am now on the first page of google for one of my websites main keywords.
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