Common Marketing Mistakes I see again and again

There are a few common marketing mistakes I see companies do again and again. One of them is that companies try to Sell their products or services first to get a client. Instead of Getting a Client FIRST, to sell products and services to this client later.

You will get more leads advertising something low cost / low risk, for Free or almost Free, instead of advertising “Buy my product for 11,995 Usd”.

Let me give an example:

Lets say we want to sell Kitchen Remodel service. We will advertise “Complete Kitchen Remodel for just 11,995 Usd” on a radio or TV or any other media, like many companies do. How many people will react to this offer ? I think only a very limited number of very interested, ready to buy people will contact you.

But lets say we advertise something low cost / risk Free, but still of some Value to our target market. Like a Free report with 3 New Designs to Remodel Your Kitchen or 3 Kitchen Remodel Case studies, to get it go to our website, enter your name, phone and email address and download it. Or call us and we will send it to you.

This time many more people will react to this advertising, including those who just want to take a look at 3 New Designs or Kitchen Remodel Case studies. And the best part is that we get contact information of these people and we start a relationship with these people. More people on our potential clients list. So people who are interested to buy now will still buy now after looking at your 3 New Kitchen Remodel Designs or 3 Case studies. Those who are not yet ready to buy now gave you their contact information and permission to contact them ! And you can follow up them by phone call or email after that to sell Your services and products. You will also have their contact information for future communication !

So if you First try to sell to clients to get them on your clients list, You will get less people to your clients list this way.

Instead Get clients First. Get them to buy something cheap from you to start relationship. Or Get them to raise their hands offering something of Value for free or almost free, for them to contact you and get them on your list. This way you get Client first, before Selling expensive products and services to them. Follow up to get a deal and if they are not interested right now you have a follow up system in place to nurture your leads and convert them into customers once they are ready to buy. (start commucating to them regulary, send new designs, your company events invitation, case study videos, special deal offers, any other information to keep them interested)

You can communicate to them for years to come (you got their contact data and permission to send them information). Plus your company name is in front of more people regulary and often they can recommend your company to their friends.

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